
Alene Candles, the nation’s leading full-service contract and private-label candle and home fragrance manufacturer, welcomes Martin Avila as Chief Operating Officer. Based in Ohio, Avila will oversee manufacturing operations across Alene’s facilities in Ohio and New Hampshire, leading engineering, supply chain, logistics and sourcing, while driving operational efficiency, cost management and company growth.

Alene Candles, the nation’s leading manufacturer of contract, private-label home fragrance products, welcomes Bill McDonald as the company’s new Chief Financial Officer. McDonald comes to Alene with a strong background in corporate fiscal management, strategic planning, and business growth. Previously, he was CFO at Wellness Pet, LLC, where he helped lead the company through a period of significant expansion. “Bill brings tremendous experience and a proven track record in driving business growth and working with people. He is a wonderful addition to the Alene team,” said Alene Candles President & CEO Raj Chary. Bill is a graduate of Stonehill College and a member of the American Institute of Certified Public Accountants. “Alene is a great company where quality people make quality products,” said McDonald. “I’m grateful for the opportunity to be a part of its exciting future and am looking forward to working with the teams in New Hampshire and Ohio.”

Since President and CEO Rod Harl and Managing Partner Ted Goldberg bought Alene Candles in 2008 from the Amato family, they have dramatically grown the private-label candle manufacturer, adding nearly 300,000 square feet to its facilities in NH and building two facilities in Ohio. Alene Candles can now produce more than one million candles daily across the company and made more than 100 million candles last year. When the partners bought the company, Alene Candles had 75 employees but now boasts a workforce of 462 with 213 employees in NH. Sales in the first 10 years of Harl & Goldberg’s ownership increased seven-fold and despite the pandemic, sales have continued to grow more than 80% in the last five years. Innovation has spurred its success. Alene Candles has more than 40 scientists and engineers who have developed new detection methods to identify flaws in raw materials and work with suppliers to correct them. Alene earned a patent for a new way to mass produce marbled candles.

If you bought a candle from a name-brand retailer during the Christmas season, there’s a good chance it was made by Alene Candles, a Milford private-label company that produces more than 100 million candles every year. Alene, founded in 1995 by Paul and Nancy Amato, was acquired by business partners Rod Harl and Ted Goldberg and a group of investors in 2008. The company opened a second factory in New Albany, Ohio, in 2012 and expanded that facility in 2020. It employs 1,100 people, including 450 in New Hampshire. Alene has greater capacity at its Ohio factory than it does in New Hampshire, where the cost of labor, energy and housing are high, said Harl, Alene’s president and CEO. The New Hampshire location is also more constrained by geography; it’s expensive to ship materials in and out. “We can’t do really, truly high-volume manufacturing here in the Northeast. So we do boutique work, and it means we can apply more skill to the product,” he said. “We do our high-volume work in Ohio, and we do our specialty work here.” In October, Harl led a group from NH Business Review on a tour of the Milford factory, where we learned about the complexities of candle manufacturing, which relies on chemistry, engineering, ingenuity and hard work. While automation has made candle-making more efficient, workers are needed along the production line to make adjustments, such as making sure wicks are straight after hot wax is poured into glass containers. We started our tour at Alene’s research and development building, where work on new products begins. While the company specializes in candles, it also produces a line of diffusers, which emit essential oils into the air to aid relaxation.







